![]() After collecting your leads, you can feed them into your CRM and move them down the funnel. This high engagement rate is also very useful when building a marketing funnel around your TikTok channel and collecting first-party data from potential customers. In contrast, Instagram only has an average engagement rate of 0.83%, while Facebook and Twitter have 0.13% and 0.05%, respectively.įor DTC brands that want to reach the right customer and drive engagement with potential customers, TikTok is likely to be their best bet. Great user engagementĪccording to a study by Social Insider, TikTok is the top social media platform in terms of engagement, with an average engagement rate of 5.96%. This is why TikTok marketing is an excellent option for DTC brands that don’t have huge marketing budgets. If you put time and effort into creating engaging videos, your content can quickly go viral and reach millions of people without paying a dime. In contrast, TikTok’s algorithm favors engaging content rather than promoted content. This makes it almost impossible to reach your audience (including your followers) without paying for it. Platforms like Meta’s Facebook and Instagram prioritize ads and sponsored posts over non-promoted content. ![]() In fact, 60% of TikTok users are from GenZ. With such numbers, advertising your DTC brand on TikTok not just allows you to place your products in front of this massive audience but also connect with millennials and Gen Z – the audience segment that frequents TikTok and also forms a large consumer for most DTC brands. It’s no surprise that Tik Tok is growing at a faster pace than many other popular social platforms. Meanwhile, Pinterest decreased from 478 million users at the start of 2021 to 433 million in Q2 of 2022. In contrast, the annual rate of Twitter growth actually slowed down from 2021 to 2022. Large audience baseĪt the end of 2021, TikTok reportedly had 1.2 billion monthly active users, and it is expected to grow to 1.8 billion by the end of 2022. Here are a few reasons why you should start using TikTok marketing to reach more customers and grow your DTC brand. How to create an effective TikTok marketing strategyĦ reasons why you should start using TikTok marketing.Examples of DTC brands using TikTok marketing to grow their business. ![]() We’ll also share a TikTok marketing strategy that you can use to attract more customers. TikTok is particularly well-suited for viral marketing, making it the perfect marketing channel for DTC brands.īelow, we’ll look at some of the benefits of TikTok marketing for DTC companies and explore three brands that successfully use this social media platform to grow their brand. TikTok also overtook YouTube in average watch time.īusinesses and marketers have taken note of its meteoric rise, and as a result, TikTok marketing has become the new craze. It was the most downloaded app in 2021, ahead of other popular apps like Instagram, Facebook, and WhatsApp. TikTok has taken the world by storm since its launch in the global market in 2017.
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